Convenient location from strategic planning and board meetings.
Linking the various sites in a guided tour would be interesting.
Using titles suggesting sideline topics is becoming very useful from the perspective of my subconscious. And its definitely less offensive to the patriotic neoconservatives who frequent these blogs.
Its certainly a grand strategy, but many small, individual components have to be prepared for it to work with a measurable effect.
Very convenient to call most activities which generate no revenue something sophisticated, such as research.